IDEAS LLYC Ideas is LLYC’s Leadership through Knowledge Center. Because we are witnessing a new macroeconomic and social landscape—and communications has not been left behind. It is constantly changing. Ideas LLYC is a combination of global relationships and knowledge exchange that identifies, focuses and channels new social paradigms and communication trends from an independent position. Because reality is not black or white, we created Ideas LLYC. UNO UNO is an LLYC Ideas publication created for clients, industry professionals, journalists and opinion leaders. In it, contributors from Spain, Portugal and Latin America, as well as LLYC’s Partners and Directors, analyze issues related to the world of communications. llorenteycuenca.com ideasen.llorenteycuenca.com uno-magazine.com ivoox.com/podcast-ideas-llyc ADDRESS AND COORDINATION IDEAS LLYC GRAPHIC CONCEPT AND DESIGN AR Difusión ILLUSTRATION Marisa Maestre Madrid, November 2020 The opinions expressed in the articles written by UNO’s frequent contributors and guest columnists do not represent Ideas LLYC’s position. All rights reserved. Total or partial reproduction of the texts and images contained in this publication is strictly forbidden without the express authorization of Ideas LLYC.