34 MAGAZINE They also refer more often to the idea of “doing work.” Our personality analysis highlights their sense of duty and strong discipline compared to previous generations. Whether entrepreneurs, researchers, or artists, they all have a social cause. They are activists for the common good. Transformative Leaders Young leaders are transforming everything around them, including opinions, established patterns, and even entire sectors. They are bringing about change in their local and digital communities, demonstrating through action and words that leadership can be “empathetic,” “open,” “responsible,” “collective,” and, above all, “inspirational.” Two U.S. academics, Bruce Avolio and Bernard Bass, introduced the concept of transformational leadership in 1991. In their model, a leader is someone who utilizes teamwork to identify a necessary change, then formulates a vision to inspire and steer that change and implements it alongside committed group members. The Legacy of Digital Evidence suggests a strong correlation between how we talk and how we act, think, and feel as individuals. Along those same lines, language is an essential leadership tool for rallying support. The proliferation of new technologies has only enhanced this reality, with young people leaving a distinct narrative and discursive footprint in their digital wake. This footprint is as extensive as it is revealing. We closely examined communications from various leaders’ social media accounts through a morphosemantic lens. Looking at each generation’s top 50 most-used nouns, it is clear that future leaders’ discourse is much more centered on community and social values, all anchored in the importance of collective action. The nouns commonly used by younger leaders include “life,” “people,” “world,” “family,” “friends,” “love,” “team,” and “support.” Conversely, current leaders refer to these concepts far more rarely, if at all. In the younger generation’s discourse, emotional words are used 45 percent more often than among the older generation, with 78 percent of those emotional words being positive in nature. Another significant gap between generations is their response to digitization. Although it might seem as though the whole world is currently debating the merits of digital transformation and technological innovation, future leaders were the only group to meaningfully discuss digitization in the messaging analyzed. LLYC analyzed 11,771 tweets, 1,017,391 words, 8,931 Instagram posts, 81 YouTube videos, 91 Twitter, accounts and 106 Instagram accounts from a total of 120 leaders originating from 12 countries. Beyond simple figures, Future Leaders provides strong evidence to suggest that influential young people are coming on strong, together with the causes they champion. They are changing the rules of the game. They are questioning all conventionally understood executive processes. With them comes the dawn of a new leadership. They are changing the rules of the game. They are questioning all conventionally understood executive processes. With them comes the dawn of a new leadership