6 MAGAZINE Antonio Garamendi President of the Spanish Confederation of Business Organizations. A Law graduate from Deusto University, Antonio Garamendi has been served as director of Babcock & Wilcox Española S.A; Albura S.A; Red Eléctrica de España S.A; and Tubos Reunidos S.A, as well as vice president of Entel Ibai S.A. At present, his business activity focuses on the metal, construction, insurance, and hospitality industries. He is an independent director and vice president of Aenor Internacional. Garamendi is also the current president of the AYUDARE Foundation and a member of the Foundation for Help with Drug Addiction (Fundación de Ayuda contra la Drogadicción, FAD). He is also on the Advisory Council for International Chair of Women, Business and Sport at UCAM University and has been a member of the Guggenheim Museum Board of Trustees. [Spain] David González Natal Partner and Senior Director, Consumer Engagement at LLYC. David Natal began his professional career at LLYC in 2014. Within the Consumer Engagement department, he has led iconic projects for Coca-Cola, Campofrío, Telefónica, BBVA, and Multiópticas. He holds a degree in Journalism from the Complutense School of Madrid and a Global CCO from ESADE Business School. He has worked with media companies such as El Mundo and Cadena Ser, and he has formed part of the Press Department area at the Fine Arts Circle of Madrid. Natal also served as Chief Coordinator at the Actúa Communicación agency. He is also a professor of storytelling and brand strategy at various universities and business schools, including ESADE, IE, and Carlos III. [Spain] Miguel Lucas Data Business Leader at LLYC. Miguel Lucas is a senior telecommunications engineer who specializes in the design of ranking algorithms for search engines and automated natural language processing. He has worked on the design, production, and launch of search engines for business, open networks, and the deep web for 10 years. Lucas created Acteo in 2008, a company that worked with LLYC on the design and implementation of various projects, including the BEO and MRO for the Digital Area. He is currently LLYC’s data business leader, developing data and metric exploitation strategies to bring value to the firm’s clients’ reputations and businesses. [Spain] Nerea Luis Doctor of Artificial Intelligence and Data Engineering at SNGULAR. Nerea Luis is a doctor of Artificial Intelligence, cofounder of T3chFest and data engineer at Sngular. She is a passionate speaker about artificial intelligence and robotics. She was chosen as a Women Techmaker Scholar in 2016 by Google. In 2018, the COTEC Foundation chose her for its “COTEC 100” network. In 2019, Luis was given the Order of Civilian Merit by the Royal Household and was included in the Top 100 women leaders in Spain within the Newcomer category. In 2020, she was included in the Future Leaders ranking produced by LLYC in partnership with Trivu. [Spain] Luisa García Partner and Managing Director at LLYC. Luisa Garcia holds a degree in Information Science, specializing in Advertising and Public Relations, from the Complutense University of Madrid and an MBA from Adolfo Ibáñez University in Chile. She was the managing partner for the Andes Region and chief operating officer (COO) for Latin America at LLYC. Garcia was also chosen as one of the 50 most influential women in Latin America by publication Latin Business Chronicle. In 2014, she was recognized as the Latin American Executive of the Year and Woman of the Year at the Spanish Stevie Awards. [Spain]