31 MAGAZINE We have recently seen brands emerge by defining and expressing their purpose in search of new connections with their audiences. However, the raid on verbalizing purpose without tying it to transformation and impact can quickly lead to a loss of meaning. A new form of activism is deciding the agenda of social priorities in new ways. A form of activism from the people that is manifesting itself with renewed vigor, but that is also being reflected by the actions (and reactions) from governments. Somewhere between activism from the people and government activism, this dynamic is generating tension in society, tension that is accompanied by anxiety surrounding today’s reality and future. It is a dynamic that questions the timeline in our search for solutions and translates into demand for companies to accelerate their transformations. In response to this new reality, something very powerful is happening; something that allows us to be optimistic when thinking of solutions on the scale we need and that seeks to respond to future leaders’ desires. In various countries, and even at a global level, coalitions of multiple stakeholders who share a common goal are emerging. Coalitions that seek to transform reality, leaving behind competition-related issues, escaping the “lowest common denominator” trap into which many business organizations once fell, organizations that stuck with a management model from the past. It is a joint-work model in which efforts align to achieve positive change for society rather than defend the status quo. It is a different approach to solutions, openly seeking social influence and being driven by shared learning. It is a new way of managing interests while including society. These coalitions are focused on something different. They might be set up to promote actions aimed at reverting climate change, protecting and restoring biodiversity in our natural ecosystems, or achieving more inclusive growth. Every one of them seeks to inform society about these challenges, considering itself open to alternative paths to the solution and successfully attracting a broad spectrum of stakeholders. It is a model that reflects the hallmark values that characterize future leaders and translates them into action. These new leaders are emerging both in society as a whole and in our social organizations and companies in general. Influenced by these new leaders, or by leaders who listen to and understand what is being proposed by society, many companies are transforming themselves in the search for a better way of doing business. Many of these companies are B companies that seek a triple environmental, economic, and social impact, but there is also a group of large international companies that understood the challenge and are now working together on global coalitions to generate positive impacts on a large scale. Without a doubt, the arrival of this new generation of leaders is an opportunity for us all, a time for action, for joint efforts. Today, we can all be part of and lead this change. The better we understand one another, the better we talk to each other, and good things will come from our dialogue. Gaining perspective helps us find transforma-tional common ground.